Business Card Secrets
If you need to market yourself a really effective and cheap way is with the basic business card. For $50 you can have a professional printer print 500 cards in less than a week. Depending on your marketing strategy, this should last you a good couple of months. Once you are through with your first 500, you can go back and redesign the cards.
Hot Tip: Don’t go for the free business cards. They usually have the printing company logo on them.
Hot Tip: Try not to print out your own on the computer. Perforated edges are unattractive to clients.
Even if you are still undecided about a business, begin marketing yourself. Still print out the 500 cards and once you have decided you can easily put the original away to use as backup if ever necessary. Include your name, contact information. Include your website if possible and consider your social sites if only you plan on using them for your business.
Business Card Don’t:
Don’t design cards that are too big (bigger than wallet size), cute or hard to read.
Don’t sound desperate when passing out your card.
Try using your card as a resume, hand it out to those who are interested. Hand them out to potential clients or a useful contact.
Successful self-marketers don’t sell themselves or their business; they help others.
Hot Tip: During a conversation, it’s more important to listen than to talk. listen for key points that you are able to help them.
The Secret Slide:
If a new, maybe potential client says they like a certain type of food, use your card and write down your suggestion on the back. Secretly handing them your card. Works for book titles, movie titles and so on.The best way to market yourself is to find the common ground with someone. Ask for opinions. Encourage feed back and lead the conversation with out dominating it. Seeming desperate or dominating can be overwhelming.
Try to remember: You sell best when you’re not “selling.”
Hot Tip: Always enclose your card with any business letter.
Adding your business to any business letter, proposals, invoices, brochures is a must. You can never hound out too many cards.
Hot Tip: Have cards with you at all times. Make sure you have some in spare places as well. Cars, office, home, spouse in case you run out, you should have some in a spare place as well.
Hot Tip: Business or community spots have billboards that are a great place to put up one or two cards. Recheck them every week in case you need to put up more. Coffee houses deli’s think of where your potential clientele will be hanging out.
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